Nike
Own the Cage
The TOMA London final: 16 teams, one cage, and the street screens running the campaign for two weeks around it.
About the project
The brief
Bring the London final of Nike’s street-football platform to the city, and own the street around it as well as the pitch.
What was built
A floodlit cage at the heart of the space, with stands for the crowd, a Nike Football arrival and a barber container, with the campaign running on the street screens outside.
How the space worked
The street screens ran the campaign for two weeks before and during the final. A five-day hire took it from build to de-rig, and the final ran from day into night, with athletes including Kobbie Mainoo and Sandro Tonali.
Results
What it did
16Teams in the cage for the London final
400+Players across the TOMA London heats
2 wksOn the Shoreditch High Street screens, around the final
