Raval: Recharged
One day and night on Shoreditch High Street to bring the CUPRA Raval to the UK, with Chase & Status on a stage built around the car.
About the project
The brief
Launch the CUPRA Raval in the UK with a night that felt like the Barcelona district the car is named after: music, fashion and creativity on the street.
What was built
A stage with two Raval cars either side of the DJ booth, a large LED screen and a VIP area with bars, built in three days in the open space.
How the space worked
Guests came in through the Fairchild Street gate on Friday 14 August, while the Great Eastern Street screen carried the CUPRA artwork. Nike’s campaign ran on the Shoreditch High Street screens at the same time, so two brands shared the corner without crossing over. Chase & Status headlined, with Lancey Foux as a surprise guest.
What it did
“Chase & Status, Lancey Foux and Shoreditch – the right way to launch a game-changing car.”
Marcus Gossen, Managing Director, CUPRA UK
Photography: Louis Nesbitt.
